These purchases have generated $1.21 billion in revenue for King in 2021, data from Business of Apps reveals.
While Candy Crush Saga is free to use and download, players can make in-app purchases to help them clear the board and move to the next level. Each level gets more difficult as it introduces new obstacles and challenges to overcome. Since then the game has been downloaded more than 3 billion times and has acquired a user base of over 250 million who play at least once a month.įor those who might not be familiar with Candy Crush, the objective of the game is to match a minimum of three pieces of candy of the same color by moving them around the board. It was launched by King in April 2012 for Facebook but later expanded to Android, iOS, and browsers. Known for its colorful graphics and addictive gameplay, Candy Crush is one of the most popular mobile games ever released.
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